![]() That way you’ll build a better picture of each contact’s interests and preferences to help you with email list segmentation. Rather than asking for direct replies, share a link to a profile update form. ![]() Meanwhile, the email subject line - “Welcome! □ I’ve got two questions for you!” - attracts attention with an emoji followed by an intriguing statement. The copy’s conversational tone is inviting and friendly so the reader will be more willing to answer. This welcome email example by TravelSupermarket gets the balance right, presenting the perks customers get from using their services while setting expectations for future emails. Instead, emphasize the benefits for your new contacts. Just one word of caution - this doesn’t mean it should be all about you. Your welcome email campaign should reinforce your unique selling points to confirm you’re the right choice for them. You can’t assume first-time visitors already know everything about your business. In that first email, ask questions about people’s interests and needs in order to add them to a more relevant newsletter list.ġ0 of the Best Welcome Email Examples 1. Welcome emails can be used for finer segmentation of your email list. Bring in eight times more revenue per email.Generate five times more clicks, with an average click-through rate of over 14%.Get four times more opens, with an average open rate of almost 50%.If you’re still not convinced, compared to bulk promotional emails, welcome emails: These opens and clicks will help improve your email deliverability for future email campaigns, setting you up for future success. More sales and increased customer retention : Presenting your products or services increases brand awareness, which in turn boosts user engagement and conversion rates.īetter email engagement rates: If your first email impresses, subscribers will likely notice your next emails as well. ![]() Welcome emails are the stepping stone for moving users toward a first purchase. Stronger customer relationships: An authentic “thank you for subscribing” will warm people to your brand and build trust. Long-term benefits of good welcoming emails include: This welcome message is the beginning of your email communication with your customers, and more importantly, your relationship. Welcome emails are one of the first impressions customers have of your brand. Why Your Brand Needs a Welcome Email: Key Benefits How to Set Up Your Own Welcome Email Flow.Why Your Brand Needs a Welcome Email: Key Benefits.
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